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Is it sexist though? If it were a picture of a woman in bra and… - B. Henderson Asher's Moments of Mirth [entries|archive|friends|userinfo]
Listen in, listen Ian!

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[Apr. 2nd, 2011|12:22 pm]
Listen in, listen Ian!
Sexist advert?

Is it sexist though? If it were a picture of a woman in bra and pants being used to advertise an unrelated product I'd agree, but it's being used here to advertise the bra and pants. There is the body image issue, but I'd say that applies to men as well (admittedly to a far lesser extent). Calvin Klein are unlikely to use me to advertise their pants, but they'll use this dude:


[User Picture]From: the_alchemist
2011-04-02 11:50 am (UTC)
If you google images for "Marks and Spencer underwear ad", then the first twenty-five images consist of:

- 19 pictures of sexy ladies looking sexy
- 2 pictures of women's underwear not on a woman
- 2 pictures of men's faces (Jeremy Paxman and Robert Pattinson)
- 1 picture of a woman's face
- this(!)

So given that they sell underwear for both sexes (and looking further down the results, men's pants seem to be modelled by a silver mannequin cut off at the thighs), I think I agree with the graffiti artist that M&S's underwear advertising is sexist nonsense.
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[User Picture]From: classytart
2011-04-02 06:47 pm (UTC)
But what comes out on top of a google search is informed by what other people chose from the results, not just by what M&S put out there. So while it's fair to use the plastic male mannequins versus actual women models, the rest is down to other people, not M&S.
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