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Is it sexist though? If it were a picture of a woman in bra and… - B. Henderson Asher's Moments of Mirth [entries|archive|friends|userinfo]
Listen in, listen Ian!

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[Apr. 2nd, 2011|12:22 pm]
Listen in, listen Ian!
Sexist advert?

Is it sexist though? If it were a picture of a woman in bra and pants being used to advertise an unrelated product I'd agree, but it's being used here to advertise the bra and pants. There is the body image issue, but I'd say that applies to men as well (admittedly to a far lesser extent). Calvin Klein are unlikely to use me to advertise their pants, but they'll use this dude:



Discuss.
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[User Picture]From: shereenb
2011-04-03 08:44 pm (UTC)
what is notable on their website is mens underwear is modelled by manaquins and womens underwear is modelled by people even though we only see the same amount of body

I've noticed that before, and feel it's imbalanced. Why is it ok to see real female bodies selling underwear, but not real male bodies? Why should school age boys be the ones to get a thrill from their Mum's Freeman's catalogue and not school aged girls?

But, in response to the question Tim asked, I don't think the advert is sexist. I'm not delighted with idealistic airbrushed bodies, male or female, being thrust at us less perfect specimens, but that's a problem wider than M&S.
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